Features
No mockups: these are the real screens of the cockpit running our own stores right now. Click any screenshot to enlarge it.
One to three articles a day per store: the search results are analysed before every topic, then premium writing, generated images, internal linking and direct publishing to Shopify or WordPress. The anti-duplication guard refuses any topic too close to an existing page, so your own pages never compete with each other.
Up to 12 competitors per store: the keyword audit uses their content to build your calendar, the weekly watch spots every new article they put out, and the counter-attack drops the best topic of the week straight into your queue. They don't need to be in your exact market: they need to publish, and to beat you on traffic.
The engine spots pages that rank but don't get clicked (high impressions, click rate below potential), rewrites the title and meta description for clicks, and shows you both versions exactly as they appear in Google, character counters included. What gets published is exactly what you approved, character for character.
A machine that publishes has to be paired with a machine that checks. Every piece is examined: dead images, duplicates, broken links, heading structure, metas. What can be repaired is repaired automatically, the rest is flagged before anyone sees it. From your first three articles, you get the all-clear by email.
You give a sector, the engine returns 8 niches scored out of 100 (demand, winnable search results, economics, content depth, resilience), with favourites and a full validation file: justified score, devil's advocate, a staged field protocol and the first 20 articles to write. Subscribers only, on your own AI keys.
The fourteen screens above are the ones you look at most. Here is the rest of what the machine does, without screenshots because we only show real ones.
Weekly rank tracking
Your keywords measured in Google every Monday, with a sparkline per keyword, the move since last week, and an alert when a page enters the top 10 or the top 3.
Golden pages
The pages already in the top 30 that one push can flip, ranked by return on effort: how close they are to the first place, multiplied by their impressions.
The golden loop, with proof
Every week the machine picks a page sitting between position 4 and 15, gives it internal links, then measures its position again 30 days later. You read the result in plain numbers: position 8, then 4.
Cannibalisation check
The searches where two of your own pages fight each other, with a severity, a verdict (consolidate, merge or differentiate) and advice page by page.
Smart re-engagement
Articles stuck between position 5 and 15 on keywords with real volume are spotted and queued for a refresh, ranked by estimated click gain.
What the machine actually brought in
How many pages the engine created, how many Google clicks and sessions they bring over 30 days, and what share of the site's total traffic that represents.
A single SEO score, 0 to 100
One score recomputed every night, with its breakdown: technical and speed, clicks on your metas, rankings, growth, content volume. It shows at a glance which of your stores is slipping.
Automatic internal linking
Every new article gets two or three incoming links from your closest older articles, in a read-next block. No AI cost, pure structure.
Backlink suggestions
The tool spots your pages sitting between position 4 and 20 with real impressions, matches them to a topic, and proposes the spots to buy with their price and language. In beta.
A brief ready to send
For a page worth pushing, the complete brief to hand to the publisher: the address, the target keyword, and the suggested anchor texts with their type and the reason behind each.
Backlink roadmap
A catalogue of spots sorted by authority, with your status on each one (to do, done, skipped), the link once placed, your note, and a progress bar per project.
Member network
An internal directory of other subscribers' sites, and a one-click introduction request. Email addresses are never exposed.
Block-built product pages, with rollback
Beyond the SEO rewrite, the description can be replaced by five blocks alternating image and text: benefit, details, call to action, field test, unboxing. Preview before applying, and rollback product by product.
How products are actually ranked
Three signals crossed, not one: lifetime sales, products with traffic but few sales, and products sitting just short of a good ranking. The second group is the gold mine nobody looks at.
Catalogue queue and history
You compose and order your own queue of products and collections. Leave it empty and the tool falls back to its own ranking. A tab shows everything already done, with its date and score.
Products left alone
A list of products the machine never touches. For the pages you wrote by hand and do not want overwritten.
Selling blocks inside your articles
Five product or collection cards placed along each article, plus a sidebar with your best-sellers, your categories and your articles. In your store colours, inserted into your theme, removable without a trace.
How the refresh really picks
Not by date. It picks the articles that lost at least 30% of their Google clicks over 28 days, the ones carrying an outdated year in the title, and the ones past the shelf life of their own content type. You set the pace: 0, 1, 3 or 6 a day.
Bulk topic import
One CSV file and hundreds of topics enter the queue at once, blog or category. You reorder, retry or delete any line.
Rebalance the calendar in plain words
You write "too many articles on this theme, spread it out". The machine audits your queue, turns your request into real keywords with a brief, drops duplicates against what is published and what is queued, then demotes the over-represented theme. Preview before anything is written.
A hundred keywords from your address
You give your store address, the engine returns around a hundred long-tail keywords grouped into eight to twelve pillars, each with its brief and estimated difficulty. Insertable into the queue in bulk.
Version history, and revert
Everything that happened to an article, with the characters, words and sections added or removed at each pass. One click puts the previous version back online, on Shopify as on WordPress.
Three quality levels, three budgets
Eco, Essential or Premium: the writing model, the image engine and the number of quality passes move together. The cost per unit is shown next to each setting.
Draft mode if you would rather read first
One switch, and everything lands as a draft on Shopify or WordPress instead of being published. The machine writes, you sign off.
A deep audit of your voice
The engine reads your site again (home, pages, articles) and drafts a complete editorial profile: audience, tone, author persona, patterns to avoid, typical sentences. You review before saving.
Infographics inside articles
When the content calls for it, an infographic is pulled from the text and drawn, either traced as vector or rendered as an image depending on your quality level.
Eight guards before anything is published
Each one was born from a real incident: duplication check on the body text, language isolation, persona isolation between your stores, removal of invented statistics, hunting down AI turns of phrase and SEO jargon, refusal of dead links and black images, and a rewrite loop until the score is met.
One switch per automation
Articles, refresh, product pages, categories, visuals: each line has its switch, its pace per day, and the estimated AI cost shown next to it.
AI cost, line by line
Your site's real spend split by use: writing, quality loop, images, refresh. You are on your own keys, and we take no margin on them.
Why nothing is happening
A banner answers the question before you ask it, and gives you exactly one thing: the next action that unblocks the machine.
Simple mode or expert mode
One screen answering three questions (is it running, is it paying, what do you need from me), with every tab one click away if you want the detail.
An assistant that repairs on its own
You describe your problem, the assistant diagnoses it against your real data and applies the repairs it is allowed to make: a stuck queue, a paused site, keys, a broken topic file. Otherwise it hands over with the diagnosis already done.
The machine repairs itself at night
A watchdog picks up jobs left hanging and restarts them. The day's errors are triaged, and the ones a new pass can fix go back into the queue on their own.
Empty key: pause, email, resume
As soon as an AI provider refuses for an empty balance, the site is paused and you get an email with the top-up link. As soon as the key is topped up, the machine restarts on its own.
In-app notifications
The last thirty updates grouped by day: ranking gains, top 10 entries, competitor alerts, pauses.
Monthly ROI statement
Built on the first of the month and sent when the invoice lands: the value of what was produced at market rates, the Google clicks gained, the revenue attributed to content against the price of the subscription, and the rankings won.
Shareable client portal
A read-only link, not indexed, listing the optimisations done and the performance. Created and revoked whenever you want. Handy when a partner or a client has to see the work without entering your account.
Monday's recap, by email
What the machine did for you last week, counted from the real log. No activity, no email.
Performance across your whole portfolio
One metric at a time on an honest axis, with a scope selector: all your stores, one project, or a single one.
A log of everything that was touched
Thirteen tracked categories: articles published and refreshed, meta titles and descriptions, product pages, category pages, alt texts, internal links, structured data and redirects.
White label
Your agency identity on everything sent out: sender name, reply-to address, branding. Your clients never see the name of the tool.
The monthly report you stop writing
One email per store, sent to the project contact, under your name and with your own address in reply-to. It is the report you used to spend the end of every month building.
Add a store in two clicks
The add window tells you straight away whether the store is included in your plan or what it costs on top. Invoices and payment method in the same place.
Tiered affiliate programme
Bronze, silver, gold, platinum. Your link, your clicks, your referrals, your sales, and what is still owed to you.
Six-step setup
From payment to a running machine without a call. Each step has its short video and is done inline, and you pick up where you left off.
Shopify, WooCommerce, and two more
Shopify through an installable app, WordPress and WooCommerce, plus sites built from Markdown files on GitHub and sites running on Sanity.
Google in read-only, or just a file
You connect Search Console and Analytics in read-only and the right property is matched for you. If you would rather give no access at all, a file import does the same job.
Product changelog
What changed in the tool, version by version, with a dot when you have not read it.
€97 a month for the first 20 (price locked for life), full one-to-one setup included in the first month.